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Instagram DM automation is a system that connects a comment, story reply or incoming message to a pre-built DM automation.
For example, when someone writes “LINK” on your post, an automatic message is sent to them; optionally it is checked whether they follow you, contact details are collected and the right link is delivered. This way you don't need to reply to every comment and message one by one.
A comment turns into a follower, a lead or a sale with a DM sent at the right moment. Simpliers CHAT automates this flow in three simple steps.
Everyone who writes the keyword on the post triggers the automation. As comments increase, the post's reach grows too.
Simpliers CHAT detects the comment; it sends the prepared message along with its link via DM.
A follow is requested before the link is sent; this way a significant portion of interactions turn into new followers.
Everyone who writes the keyword on the post triggers the automation. As comments increase, the post's reach grows too.
Simpliers CHAT detects the comment; it sends the prepared message along with its link via DM.
A follow is requested before the link is sent; this way a significant portion of interactions turn into new followers.

Simpliers CHAT is a Meta approved app that only uses official Instagram APIs. Your account password is never requested.
Simpliers is a Tech Provider approved by Meta.
Private data such as messages is stored encrypted and never shared with third parties.
Comments, story replies, mentions or incoming DMs; it all runs from one panel. Each automation is set up in minutes.
Your post is matched with a product from your shop. Anyone who types "PRICE", "STOCK" or "LINK" automatically gets the up-to-date product card and purchase link via DM. Product details come from your shop inventory; price, stock and purchase link are delivered in their current state.
Everyone who replies to your story gets a response without delay, and the incoming message is liked; the conversation picks up where it left off in the DM.
When someone mentions you in their story, a like is left and a thank-you DM is sent. No mention goes unnoticed; the chat carries on in the DM.
Every incoming message gets a reply and the customer never waits. Frequently asked questions are solved with ready answers; when needed the conversation is handed over to you.
Find answers to the most common questions
Instagram DM automation is a system that connects a comment, story reply or incoming message to a pre-built DM (direct message) flow. For example, when someone comments "LINK" on a post, Simpliers CHAT sends them an automatic message; optionally it verifies the follow, collects contact details and delivers the right link. This way there is no need to reply to every comment and message one by one.
Yes, it is compliant when done through the official API. Simpliers CHAT uses the Instagram API approved by Meta; it never asks for a password and runs no browser bots or unofficial methods. This sets it apart from third-party tools that create account restriction risk.
Instagram Business and Creator accounts can use it. Personal accounts are closed to API access, so switching to a professional account for free is required first; this takes a few minutes in Instagram settings.
You pick a keyword for a post. Everyone who types it in the comments gets a reply within seconds, and the message, link or product card you chose is delivered right to their DM inbox. If follow verification is on, whether the person follows you is checked before the link is sent.
Yes. Simpliers CHAT works only through the official Instagram API approved by Meta; it never asks for your account password, and every action stays within Instagram's rules.
No coding needed. Connecting your Instagram account and publishing your first automation takes about 2 minutes on average. Ready-made templates cover the most common scenarios.
Getting started is free. On the free plan you set up your first automations and watch them run; for higher limits and advanced flows you can move to a paid plan. Current pricing is listed on the CHAT page.
Easy to set up, no credit card required.
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